Luxury retailers now need to go the extra mile to attract customers in person to their stores, as competition from online outlets and fast fashion brands grows more intense. Even in high-end shopping environments, it is becoming increasingly difficult to stand out from the crowd as storefront displays are more innovative and attention spans are shorter.
This is where transparent LED screens can give you the edge over your competitors. These digital displays use advanced technology to create ultra-slim panels with 97 per cent transparency while showcasing crisp and vibrant content. Here’s how they are transforming retail spaces both outside and inside.
一、Cool and contemporary storefronts
Retail design has evolved significantly over the past few years, as online competition has grown more fierce and more effort is required to entice customers out of the comfort of their homes. Traditional storefront styling such as mannequins and printed posters now feels dated and is likely to be passed by as customers are expecting more dynamic displays.
This is especially true for the high end sector, where keeping up with trends and new technological developments is de rigueur. The storefront is the brand’s showpiece, and it needs to attract foot traffic and tempt customers to step inside.
Clear LED screens perform this task perfectly, by showcasing the latest looks and deals while allowing customers to see inside the store. As high end brands will typically have beautifully styled interior spaces, this offers the best of both worlds. It’s a convenient and sophisticated solution that strikes the right balance between striking and subtlety.
The transparent screens can be installed unobtrusively with no bulky frames for a seamless integration with the rest of the space. The almost invisible panels are capable of displaying bright and detailed visuals that can easily be seen even in direct sunlight, giving the impression that the images and words are appearing directly on the glass front.
The background remains transparent, allowing a tantalizing glimpse of the products within and increasing the level of natural light in the store. At night time, the lighting levels can be adjusted to create a more ambient softness, or to create a fully opaque screen for safety and security reasons.
二、Modern interior styling
Clear LED screens are not only ideal for shop window displays: they are also transforming the interior space of high end retail stores. This creates an understated yet aspirational environment that enhances the customer experience without trying too hard.
For example, the transparent panels can be integrated with other architectural features such as glass balustrades, glass partitions, or even escalator barriers. This can provide subtle brand messaging without obstructing the natural flow of light and sense of spaciousness within the store.
The screens can also be used for purposes beyond sales and branding: for example, flexible displays can be used to set the mood with ambient lighting, digital decorations or aspirational imagery that captures the ethos of the brand. This creates a space that uses technology in a very modern yet organic way; a perfect approach for luxury designer brands.
The transparent screens have all the other benefits of any other LED display: they are compatible with a wide range of content management systems, so you can easily refresh the display to showcase new arrivals or seasonal tie-ins. They can be pre-programmed to rotate fresh content throughout the day, so the imagery never gets tired and stale.
They can also be used to draw attention to particular areas of the store or encourage customers to spend more time in certain areas with the most profitable stock items, or to provide general wayfinding information or product listings, descriptions and user guides.
