Summer is the height of the events calendar, as nightclubs, music venues and arenas preparefor a surge in guest numbers. Here’s a look at how LED video walls and screens are now a key partof the live event experience, and some suggestions for introducing them to your venue, orupgrading your existing LED technology.
一、Why invest in LED video walls &screens for event venues?
Digital screens do more than provide advertising space or decoration; they are now regarded asessential communication tools, particularly in large public venues. They are highly visible even inthe full glare of day light, so are ideal for imparting important information such as travel andsecurity announcements,and for crowd management.
The screens can be used to keep the whole event running smoothly, directing the flow of footfalldisplaying live set times; and keeping the crowd informed of any changes or delays to avoid
unrest or confusion.
二、Boost advertising revenue
LED video walls are now indispensable advertising tools, especially for larger venues who usethem to sell premium advertising slots that can be run on rotation. Sponsorship or ads can runduring intervals or be displayed on pitch side advertising boards. This can significantly boostrevenue for the venue, with increased slots and high visibility.
三、Enhancing bars and nightclubs
Summer is an important season for bars and nightclubs, as there are more people out and about on light warm evenings, and punters are in the mood to let their hair down and party. Students celebrating the end of exams; clubbers returning from holiday abroad who want to keep that Ibiza vibe going; there’s an increased demand for nightlife.
LED video walls can be used to create the right atmosphere, with immersive backdrops to the DJ set, light displays that pulse in time to the music, and themed rooms or VIP areas. The screens are not just for walls—they can be fitted to ceilings, stair risers, or even wrapped around columns for a memorable and Instagram ready environment.
The LED screens can also be used to highlight drink menus, promotions, or upcoming nights and guest DJs.
四、Concert arenas and other large venues
In large venues, LED video walls can be scaled up to a limitless degree to maximise visibility and impact. Large screens that livestream the event are now an expected feature during live performances, to allow everyone to have a clear view of the stage no matter where they are seated in the area.
The screens are also key to successful television broadcasts to help convey the scale and atmosphere of the event. They can enhance the stage visuals with dynamic backdrops, or playback of vintage footage so the artist can reference different points in their career, or even perform virtual collaborations with other artists.
Digital signage is a practical solution for wayfindings and real-time updates in busy large venues, and for encouraging crowd interaction with interesting facts and details about the artists or bands in the lineup.
五、Tips for choosing the right LED video wall
When investing in a LED wall or screen for your venue, it’s important to decide if the technology will be used indoors or outdoors and select the product accordingly. Outdoor screens need higher brightness levels so they are visible in sunlight, and will also need to be weatherproof.
Consider the viewing distance: screens viewed close up such as menu boards will need a low pixel pitch and high resolution to capture the fine detail of text. Large screens for areas need less detail, so go for a high pixel pitch and lower resolution.
Finally consider what type of content management system you will need, and choose a supplier who offers an ongoing maintenance and support service.
