With the popularization of digital advertising technology, truck LED display screen has gradually become an important carrier of mobile advertising. This kind of display screen is often used in crowded areas such as urban streets and commercial centers, and is widely used in scenes such as brand promotion, event promotion, and public welfare information release.
For example, in concerts, exhibitions or large-scale promotional activities, truck LED display screens can play dynamic advertisements in real time, attract the attention of passers-by, and create higher exposure for brands. In addition, government agencies also often use it to release weather warnings, traffic announcements and other information, which fully demonstrates its flexibility and practicality.
1. Core advantages of truck LED display screen
Efficient coverage is a highlight of truck LED display screen. As a mobile advertising tool, it can cover multiple areas and quickly deliver advertising information to the target audience. Compared with fixed billboards, the mobility of truck LED display screen makes it more communicative.
In addition, LED display screens support multimedia display such as video, animation, and pictures, which is much more attractive than traditional advertising forms. Its all-weather display performance is also an important advantage, whether it is in strong light during the day or at night, it can maintain a clear picture effect.
By adding interactive elements, such as sound and light effects, truck LED screens can enhance the audience’s sense of participation and memory points.
2. Potential disadvantages of truck LED screens
Although truck LED screens have obvious advantages, there are also things to note.
First, the initial cost is high, especially the high-resolution screen and vehicle modification costs, which may cause certain pressure on small and medium-sized enterprises.
Secondly, the maintenance cost of the screen in long-term use cannot be ignored, such as the loss of LED lamp beads and power supply.
In addition, different regions may have regulatory restrictions on the driving routes and times of mobile advertising vehicles, so compliance investigations need to be done before use.
3. Technical configuration of truck LED screens
The performance of truck LED screens depends largely on the technical parameters of the screen. The cabinet is usually made of iron, aluminum or die-cast aluminum, among which aluminum and die-cast aluminum cabinets are more popular because of their lightness and superior heat dissipation performance. Commonly used pixel pitches include:
P3-P5: suitable for close viewing, fine picture quality, suitable for cruising in urban commercial areas.
P6-P8: suitable for medium-distance viewing, often used for event promotion and square display.
P10 and above: suitable for long-distance viewing, suitable for highway or large-scale venue advertising.
4. How to choose a suitable truck LED display?
Clear purpose: P3-P5 can be selected for close-range use, and P8 or P10 can be selected for long-range use, which can reduce costs and ensure clear display.
Focus on brightness: It is recommended to choose a screen with a brightness of 5000cd/m² or above to cope with direct sunlight.
Focus on energy saving: Choose a low-power screen to reduce operating costs.
Brand and service: Choose an experienced manufacturer to ensure screen quality and reliable after-sales service.
Comply with regulations: Understand local laws and regulations on mobile advertising vehicles to avoid illegal operations.
