Outdoor LED displays are gaining momentum due to the increasing number of live concerts, sporting events, and exhibitions around the world. These factors are driving the popularity of LED displays in many industries such as sports and advertising. In addition, the increase in demand for higher resolution and affordable solutions will have a positive impact on the growth of the global outdoor LED display market. In addition, the growing demand for wireless data connectivity for billboards is expected to drive the growth of the global outdoor LED market.
According to the latest market data report analysis by MarketResearhEngine, the global outdoor LED display market is expected to exceed US$12 billion by 2025.
The growing demand for outdoor LED displays in broadcasting live and advertising will increase the demand for outdoor LED displays across the globe. It also has various advanced features that enhance LED displays such as lowest running price, energy efficiency, and long life. All kinds of LED companies provide end-to-end services such as on-site installation and display to their consumers.
Light emitting diode (LED) display is a flat panel display that consists of several light emitting diodes and is a key element of video displays. LED displays are characterized by dynamic display content, excellent brightness and illumination, and high-definition resolution. The obvious illumination and unique color display allow them to be used for various informational and decorative purposes. Outdoor LEDs, commonly known as outdoor light emitting diodes, are types of electronic and electronic products such as billboards, mobile LED displays, peripheral boards, video walls, etc. Outdoor LED displays are used to display computer-programmed text and images that can be easily updated with appropriate software.
Since LED technology saves energy and can be part of large display units, it is widely used in various applications such as billboards, store signage, and destination signage for various transportation vehicles. Several corporate brands use LED displays to advertise their products on a large scale, thereby promoting the outdoor LED display market.
The major drivers of the outdoor LED display market are as follows:
Increasing number of sporting events has increased the use of outdoor LED displays for perimeter boards, stadium screens, and scoreboards
Increasing promotional activities by many corporate brands have supported the development of outdoor LED displays, including advertising boards and video walls
Improved features such as durability, environmental friendliness, and efficiency have encouraged consumers to purchase LED displays
However, high capital investment in fixed installations is a major constraint in the outdoor LED display market and is expected to hamper the growth of the global outdoor LED display market. In addition, the adoption of displays and online advertising methods will increase, which will affect the growth of the global outdoor LED display market.
Global Outdoor LED Display Market Classification
By its application, technology, and color display segmentation. Based on the application segmentation, it covers LED TV wall, LED traffic light, LED mobile panel, LED billboard, LED peripheral board, and other LED matrix board.
By its technology segmentation of surface mount outdoor LED display and single mount outdoor LED display. Based on the color display segmentation, it covers monochrome outdoor LED display, tri-color outdoor LED display, and full-color LED display.
By geographical region, it covers various regions such as North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. Each geographical market is further segmented to provide the market revenue of a specific country such as the United States, Canada, the United Kingdom.
According to TMR Research, the Outdoor LED Display Market scope will witness emerging trends and high growth rates by 2028.
The global outdoor light emitting diode (LED) display market is expected to be driven by major installation advantages such as portability, durability, energy efficiency, outstanding superior pitch, brightness, HD resolution, and other advanced features. Such benefits are likely to increase the demand for outdoor LED displays in the corporate world as the corporate world is in dire need of similar solutions to advertise commercial products. During the forecast timeframe of 2017 to 2025, the demand for outdoor LED displays is expected to be supported by the increasing need for technologically advanced applications in companies and other industries.
The growth of the global outdoor LED display market is expected to gain strong traction as the demand for high-resolution 10 mm signage and billboards with wireless data connectivity that is best suited for highly pedestrianized areas is growing significantly as witnesses of customizable content for high-definition displays. Targeted demographics can be easily reached through location-based engagement with customizable content. Moreover, customized content can be changed and programmed based on stock flow, weather conditions, scheduled events, and expected audience. With this much-anticipated technology, mobile outdoor advertising is predicted to play a key role.
Expert analysts anticipate that billboards will garner the largest demand in the global outdoor LED display market, and various features of billboards such as incredible visibility, dynamic content, and cost-effectiveness can be recognized. Advancements in technology and other similar factors are predicted to bode well for the price trends prevalent in the market.
Key Trends
The global outdoor LED display market is primarily driven by the surging demand for interactive visualization technologies for various applications including video walls, scoreboards, billboards, perimeter boards, and stadium screens. Relatedly, the need for customized and dynamic display of content using advanced display technologies with improved energy efficiency is a key factor driving the outdoor LED display market. Technological advancements in video displays have led to the development of high-resolution signage, which is increasingly being adopted for interactive displays at various events.
The increasing number of events such as live concerts, brand promotion events, and sporting events across various developed and developing regions is driving the demand for outdoor LED display technology. Furthermore, the use of outdoor LED display is stimulated by its ability to provide customized content such as weather updates, match scores, and live streaming news in various applications.
LED display technology faces stiff competition from LCD and projector technology. However, interactive screens deployed at different public venues such as bus stops and railway stations are expected to offer lucrative opportunities for market players. With the continuous advancement in electronic technology, manufacturers have provided high-resolution signage that can be used for live concerts, exhibitions, and brand promotion events.
Market Potential
The continuous introduction of various LEDs that meet various display purposes has driven the global outdoor LED display market to grow at an unprecedented rate. The latest technological advancements adopted by outdoor LED display manufacturers are characterized by interactive and automated panels, design innovations, and advanced light sensor control systems. For example, Shenzhen Guojia Optoelectronics Co., Ltd., a global provider of outdoor LED display services for commercial and business applications, launched outdoor LED displays using RGB color-changing LED lighting technology earlier this year. These products can be purchased or leased, or used in larger displays that can be linked to various forms of production equipment, cameras, or various graphics-based interfaces.
PixelFLEX, another global LED solution provider, recently launched weather-resistant FLEXStorm LED video technology that can withstand adverse conditions. The outdoor LED display equipment uses an intelligent auto-correcting light sensor control system to achieve optimal brightness throughout the day and in all weather conditions. The US company intends to showcase its innovative products at GlobalShop17, the largest annual visual goods trade show in Las Vegas from March 28 to 30, 2017.
The continuous introduction of various LEDs that meet various display purposes has driven the global outdoor LED display market to grow at an unprecedented rate. The latest technological advancements adopted by outdoor LED display manufacturers are characterized by interactive and automated panels, design innovations, and advanced light sensor control systems. For example, Shenzhen Guojia Optoelectronics Co., Ltd., a global provider of outdoor LED display services for commercial and business applications, launched outdoor LED displays using RGB color-changing LED lighting technology earlier this year. These products can be purchased or leased, or used in larger displays that can be linked to various forms of production equipment, cameras, or various graphics-based interfaces.
PixelFLEX, another global LED solution provider, recently launched weather-resistant FLEXStorm LED video technology that can withstand adverse conditions. The outdoor LED display equipment uses an intelligent auto-correcting light sensor control system to achieve optimal brightness throughout the day and in all weather conditions. The US company intends to showcase its innovative products at GlobalShop17, the largest annual visual goods trade show in Las Vegas from March 28 to 30, 2017.
