In the current display technology market, LED displays have become a strong competitor to LCD displays (LCDs). This article will provide an in-depth analysis of the advantages of LED and LCD technologies and explore how they are driving the development of the display market.
Technology comparison and market impact
Discussions about the relative advantages of LED and LCD technologies mainly focus on one point: the higher price of LEDs was once an obstacle to their widespread acceptance. However, leasing and distribution experts point out that this is not the case. If only the number of pixels required is considered, LED has achieved price parity.
The surge in demand and sales has caused LED prices to drop significantly, allowing high-end LED products to compete directly with LCD products. Today, the price gap between LED display products with a pixel pitch of 1mm-2mm has narrowed significantly; LED products with a pixel pitch of 2mm-3mm are comparable to LCDs, and LED products with a pixel pitch of over 3mm are even more advantageous in terms of cost.
Respective advantages and application scenarios
However, the reality is obvious that price is not the most important issue. Both actually have their own strengths.
For example, in the retail industry, LED displays may pose a threat to LCDs when used to display advertisements in store windows designed to attract the attention of passers-by.
On the other hand, the same retail store may integrate an LCD display within the store, in which case the brightness of an LED screen is not required, but a higher pixel density is required because customers can pass by it.
Complementary relationships and market forecasts
LED screen is an additional complementary technology to LCD screen. We also don’t think LED displays pose a threat to LCD-based displays. This is not for end users, not for system integrators and resellers, and not for us as manufacturers.
It is logical that market researchers predict continued steady market growth for both technologies. Because they are usually used for different applications rather than competing with each other. System integrators who understand which applications are best suited for each technology and provide professional consulting for LCD and LED will have a strong competitive advantage over those who fail to provide customers with the perfect choice.
The role of integrators and markets
As more integrators become familiar with and comfortable with LED display technology, distribution through AV integrators will also play a key role at this moment. LED displays will provide customers with more flexible and innovative solutions.
However, some people are more optimistic about LED. There is an argument to be made that LED-based displays have become dominant, and it is a good indicator that manufacturers who historically only sold LCD solutions for video walls are now also offering LED solutions in their portfolios. This situation has already happened. In the past, LCD screen integrators and agents also increasingly used LEDs to replace LCD splicing screens.
Technological Progress and Future Prospects
The LED display industry continues to develop rapidly, and there are now many research projects by LED manufacturers as well as manufacturers in other fields. These exciting research projects cover areas such as smaller pixel pitches, manufacturing techniques, image processing, stability and environmental protection improvements, and even basic LED bonding techniques, as well as new technologies such as mini and micro-LEDs.
For the advertising and entertainment industries, manufacturers are working hard to expand the interaction between LED displays and their audiences. In the past two years, most manufacturers have developed LED touch screens.
